Georgia Bicycle Adventures had the honor and pleasure to represent Georgia at the 2014 National Bicycle Tourism Conference in San Diego November 5-8. A record number (250+) of registrants from across the country including national, state, regional and local government agencies, multi day and urban daily tours, charitable events, convention and visitor bureaus, press & publicity, marketing companies, advocacy groups and suppliers presented the latest facts and trends, traded information and best practices, told their stories, made new connections, planned and collaborated for the future and testified to the impressive growth, momentum and increasing economic impact of bicycle tourism in the USA and around the globe.
Georgia Bicycle Adventures helped energize a high-profile breakout session
GBA President Robyn Elliott informed, educated, and entertained the attendees with Georgia Bicycle Adventure’s progress Identifying, Packaging, and Promoting Bicycle Tourism in Georgia during her presentation at the high profile and packed Breakout Session:“More Bike Tourism—Hear From Four States on Why They Are Investing In Bicycle Tourism, How They are Investing, and What The Results Have Been.” Bicycle tourism heavyweights and longtime bicycle tourism destination states Oregon, Wisconsin, and Colorado also participated in the panel and have seen significant economic impact from bicycle tourism, including in their rural communities. The bicycle tourism future is bright with more investment and action from these states and more!
There was Inspiration Galore from Speakers throughout the conference:
- Adventure Cycling Association’s Jim Sayer on “The Power Of Bicycle Travel” and Bicycling Becoming Mainstream
- San Diego’s Mayor and Chief of Police welcoming us (both cyclists!)
- Presenting Sponsor PeopleforBikes’ Tim Blumenthal on “Increasing Rider Engagement: Growing Our Business”
-$10B Tax Revenue Per Year From Bicycling
-$6B Direct Sales From Suppliers
-$81B Total Industry Economic Impact
-18.7M New Bikes Sold In 2012
- “Bicycle Tourism From The Bicycle Industry’s Perspective” by Pat Cunnane of Advanced Sports International —Growth of Bicycle Tourism and New Investment from States Quebec,
- Canada’s Bicycle Tourism Success: La Route Vert
- “What Tourism Contributes to the US Economy and Bicycling’s Expanding Role” by Travel Oregon’s Todd Davidson. – Big Growth In International Travel To USA, including Bicycle Tourists!
Valuable Interactive Breakout Sessions addressed multiple topics including:
- Latest Trends In Bicycle Travel And Tourism -Urban and Single Day Tours Bicycle Tour Alliance -Self Guided Tours -Beginner & Family Friendly Options
- Trends In Bicycle Tourism Marketing -The Path Less Pedaled does excellent work
- Attracting More Women to Bicycle Touring and Tourism -check out these femme oriented and owned organizations and companies: PedalLove; Momentum Magazine; Bikabout; Floravelo
- Increasing Mountain Bike Tourism -moderated by Rich Cook from IMBA -these folks have it going on! Eagle, Colorado, Cuyuna, Minnesota, Park City, Utah
- Working with Local Advocacy Organizations as Partners For Greater Success -Alliance for Biking and Walking’s Rich Cook moderated highlighting successful partnerships between advocacy and events: RAGBRAI and Iowa Bicycle Coalition; Ride The Rockies and Bicycle Colorado; and CicloSDiaz and San Diego County Bicycle Coalition
All this against the backdrop of very bike friendly and accommodating San Diego with plenty of opportunities to pedal together on paths and along the water while brainstorming for the future. There was even a terrific bicycle scavenger hunt! The conference will be held in San Diego again in November 4-7, 2015—come join us, learn about bicycle tourism, make connections, and keep the wheels spinning for economic development!
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